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If you have a question for the Marketing Maniac, email
chris@258marketing.com. If your question is chosen to be answered on
this website, I'll send you a free bag of fresh roast coffee!
chris@258marketing.com. If your question is chosen to be answered on
this website, I'll send you a free bag of fresh roast coffee!
25-8 Marketing Inc.
Full Service Advertising Agency
Full Service Advertising Agency
Monthly Marketing
Newsletter Program:
Subscribe to our free
monthly marketing
e-newsletter.
I promise each issue
will have useful
marketing tips for the
small business
owner:
Newsletter Program:
Subscribe to our free
monthly marketing
e-newsletter.
I promise each issue
will have useful
marketing tips for the
small business
owner:
As you've probably
noticed the
unwanted email
problem is getting
pretty serious
these days.
You have my
personal
guarantee
that 25-8
Marketing will
never ever rent,
sell, or share
your email address
with anyone.
noticed the
unwanted email
problem is getting
pretty serious
these days.
You have my
personal
guarantee
that 25-8
Marketing will
never ever rent,
sell, or share
your email address
with anyone.
| 25-8 Marketing Inc. 19021 Dodge St NW Elk River, MN 55330 phone: 763-241-1258 fax: 763-441-4406 email: chris@258marketing.com |
Q First off, why do you call yourself a Marketing Maniac?
| A Because I thought Marketing Guru was way too presumptuous. And no one should take themselves that seriously. |
Q What is the best form of advertising?
| A Tough question. The best form of advertising is word-of-mouth. Day in, day out, when a customer says something good about your product or service, it carries more clout than anything else you can do to market your business. |
Q Other than word-of-mouth advertising, what is the best way
to promote my business?
to promote my business?
Q What about mass media? Newspaper, radio, television and
internet advertising?
internet advertising?
Q If the Minnesota Vikings and Minnesota Gophers played a
football game against each other, who would win?
football game against each other, who would win?
| A You need to keep in contact with your customer base. It's your most important business asset. This is your first priority in marketing. Use a combination of direct mail, newsletters, and email programs to keep your customers informed. |
| A Let's start with internet. You need a website. It adds credibility and at minimum, functions as your online brochure. Of course, after you have a website, you may be a candidate for search engine optimization or pay-per-click. But that depends. Beyond that, your mass media is all about return on investment. If standing out on the street corner with a sandwich board gets you customers, do it! I already mentioned word-of-mouth is the best form of advertising. Unfortunately, it's also the slowest. Mass media speeds up the process. Newspaper, radio and television all work. Business owners spend too much time deciding where to advertise, and need to spend more time deciding on a compelling offer for their customers. |
| A I believe they would play to a 0-0 tie until two minutes left in regulation. At that point, both coaches would decide to combine their teams, and play the final two minutes against Eden Prairie High School. Eden Prairie High School would end up winning 42-0, thus both the Vikings and Gophers would lose the same game. |
Marketing Maniac Tip of the Month:
Complete your database of existing
customers. Make this your New
Year's resolution. Make sure it is
exportable for direct mailings.
customers. Make this your New
Year's resolution. Make sure it is
exportable for direct mailings.
| Copyright © 25-8 Marketing, Inc. 2003-2008. All Rights Reserved. |
Q Should I use an advertising agency to help me with my
marketing?
marketing?
| A Not every business is right to be using an agency, and not every agency is right for your business. It's not that complicated. If you have a business with annual sales at $500,000 or more, and you've been handling your own marketing, it's probably time to get some professional help. The time you have an accountant do your books, and seek legal advice, is the time you should also consider getting marketing advice from an agency. If you are a larger company, and you are questioning the value of what you're receiving from your vendors (media, printers, etc.) it's worth considering an agency. Agencies serve many purposes. Ultimately they should save a business time (because you're growing and doing other things), and money (because your agency can usually negotiate on your behalf for your marketing). Agencies act as both a screener and as a media neutral entity (not beholden to any one form of advertising or marketing). Agencies can also act as resources for both short term projects or to help write you a marketing plan. |