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Saturation Mailings
Save dramatically on postage and
list costs through saturation
mailings. In a saturation mailing,
you mail complete zip codes or
carrier routes within a zip code.
You have a choice between
homeowners or renters and can
target neighborhoods by average income. Mailing lists are FREE
and you typically save 4 cents per card on postage.
Mailing Lists - Targeted Mailings
The biggest driver of response
rates is the mailing list. The
more targeted your list can be,
the better the response. Target
businesses or residences and
get the closest prospects to your
place of business. Call us to get a free
consultation and counts. We can have a plan put together for
you fast, and within your budget.
Current Customer Mailings
A mailing list of valued customers is the
single most important business asset
you have. Loyal customers spend an
average of five times more in your
business than new customers. And
it costs ten times more to acquire a
new customer.
Retailer Mailing Programs
The modern retailer retains a
lot of data in their point-of-sale
or cash register sytems. Mail
"thank you's" to first-time
customers, "we miss you's" to
lapsed customers. Would you like to
introduce a new salesperson? All these mailing are critical to
retaining and growing customer sales.
Save dramatically on postage and
list costs through saturation
mailings. In a saturation mailing,
you mail complete zip codes or
carrier routes within a zip code.
You have a choice between
homeowners or renters and can
target neighborhoods by average income. Mailing lists are FREE
and you typically save 4 cents per card on postage.
Mailing Lists - Targeted Mailings
The biggest driver of response
rates is the mailing list. The
more targeted your list can be,
the better the response. Target
businesses or residences and
get the closest prospects to your
place of business. Call us to get a free
consultation and counts. We can have a plan put together for
you fast, and within your budget.
Current Customer Mailings
A mailing list of valued customers is the
single most important business asset
you have. Loyal customers spend an
average of five times more in your
business than new customers. And
it costs ten times more to acquire a
new customer.
Retailer Mailing Programs
The modern retailer retains a
lot of data in their point-of-sale
or cash register sytems. Mail
"thank you's" to first-time
customers, "we miss you's" to
lapsed customers. Would you like to
introduce a new salesperson? All these mailing are critical to
retaining and growing customer sales.
2008 POSTCARD PRICING
Standard Postcard 4.25" x 5.5"
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Oversized Postcard 5.5" x 8.5"
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Jumbo Postcard 5.5" x 11"
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- Full Color Front and Back
- 12 pt Heavy Gloss Cover Stock
- Presort and Postage
- Address CASS certification
- Delivery to Post Office
- Call us for additional quotes
| Copyright © 25-8 Marketing, Inc. 2003-2008. All Rights Reserved. |
25-8 Marketing Inc.
Our Postcard Marketing Programs:
Our Postcard Marketing Programs:
25-8 Marketing Inc.
Because marketing
your business is more
than a 24-hour job.
Because marketing
your business is more
than a 24-hour job.
Chris Mitchell 19021 Dodge St NW Elk River, MN 55330 phone: 763-241-1258 fax: 763-441-4406 email: chris@258marketing.com |
Monthly Marketing
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Newsletter Program:
Sign up below to get
your free monthly
marketing newsletter.
I promise each issue
will have useful
marketing tips for the
small business
owner:
As you've probably
noticed the unwanted
email problem is
getting pretty serious
these days.
You have my
personal guarantee
that 25-8 Marketing
will never ever rent,
sell, or share
your email address
with anyone.
noticed the unwanted
email problem is
getting pretty serious
these days.
You have my
personal guarantee
that 25-8 Marketing
will never ever rent,
sell, or share
your email address
with anyone.
- Generate sales leads.
- Promote special offers or coupons.
- Introduce new product or service.
- Keep in touch with existing customers, nurturing relationship.
- Announce grand opening or upcoming event.
- Customer Appreciation nights.
- Extended hours.
- Thank customers.
- We miss you to customers.
- Segment by category of existing customer base a specific offer.
- Home Improvement companies "We're working in your
neighborhood." - Ask for referrals.
- Promote inventory clearance.
- Announce new phone number.
- You build a bigger membership or list of contributors (called a
"donor base"). - Persuading your supporters to become actively involved.
- Publicizing your work among a particular constituency or the
public in general. - Drum up 'Store Opening' support.
- Use postcards as oversized business cards, hang tags for your
products and mini information sheets. - Your postcard can 'brand' you and your business in ways that
most marketing materials cannot. If you stick with a regular
mailing program, you will reinforce trustworthiness in your
business. - Postcards can drive business to your website.
- Postcards can give a potential customer an incentive to do
business with you. - Drives customer response to place order, visit the store or
office, promote inventory clearance, or to call you. - Direct mail creates name recognition.
- Use Direct Mail to announce relocation.
- Direct mail allows real estate agents to develop leads radiating
from their last sale. - Announce new employees.
- Introduce your customers to a company you've partnered with.
- Customer satisfaction surveys.
- Overruns of postcards make great leave-behinds for your
salespeople, or can be stacked on the counter of a retail
location.
30 ways to use direct mail postcards:
- It's relatively inexpensive -and is a cost effective way of
promoting your products and services - It works when you're not - the mail arrives in rain, sleet or
snow and it gives your best sales presentation over and over
again without you having to be there. - It leverages your efforts - your best sales pitch is being
presented to hundreds of people simultaneously. - Allows you to target with precision - instead of 'spraying and
praying' your message to people who may or may not be
interested, direct mail allows you to pinpoint the people who
fit your client profile. - You get an immediate response - withing one to two weeks
you'll receive 80% to 90% of all those who are going to
respond. - It's easy to track your return on investment - you can code
your mail pieces to determine what worked and what didn't. - It gets one-on-one attention - Direct mail is opened one piece
at a time and read one piece at a time. It gives the best
chance of catching your prospects attention and keeping it for
a period of time. - It's something you can touch and feel, it hangs around - it
has lingering marketing effects. - Postcard marketing is affordable for even the smallest of
businesses. - When you're marketing with postcards, your competition
doesn't know it, but they'll sure know it if you're advertising in
the newspaper. - Postcards are versatile. In a single mailing you can seek
business from prospective customers, and solicit repeat
business from existing customers. - Testing an offer with postcards is easy.
- Postcards don't take up a lot of space.
- Postcards are easy to redeem. If you're customers bring your
postcard into your business for a special discount, all they
have to do is show up with the card. - Postcards work for any business, they can produce all kinds of
sales activity for all types of businesses. - Designing postcards is simple and uncomplicated.
- There's a lower postage rate for postcards, which save you
money. - Postcards produce fast results because they are simple and
easy to use. - Postcards multiply themselves - they are like small billboards
and are easy to handle. They often get saved by recipients or
passed on to others, providing additional exposure of your
advertising message. - Markets can be precisely targeted with postcards.
- Postcards can put you in control of your sales activity. You can
quickly boost or reduce your sales activity simply by regulating
the number of postcards you mail and how often you mail
them. - Postcard marketing is personal, only you and your prospects
are are aware of what you are doing. Concealing your
marketing from competitors more effectively. - Direct mail builds credibility, familiarity, trust.
- Test several messages or offers inexpensively
- Test any direct mail on a small scale before rolling it out on a
larger scale - If you repeat a successful mailing three weeks later, you can
expect a response rate around 40-50% of the original. - If you follow up with a phone call you can increase the
response rate by up to 1000%. - Direct mail forces you to manage your most important
business asset - your customer list. - Direct mail is completely trackable. You know exactly your
response rate. - Postcards have shelf-life. Some people file them for future
needs.
30 advantages of direct mail postcards:
