top of page

Services

RADIO PLUGGING | PRESS | PLAYLISTING | ADS CAMPAIGN

Online marketing, radio, playlisting, and press campaigns for emerging and established artists alike, promoting music releases and events.

RADIO PLUGGING

We specialize in getting your music played on the right radio outlets for your audience. This includes traditional, internet, national and local radio opportunities.

PLAYLISTING

Unlike most playlisting services - who simply dump a barrage of automated emails out to scores of unverified curators that they don't have real relationships with - we individually and consistently analyse our network using Chartmetic, Music Brainz and other tools, to ensure that the playlists are rigorously tested and generating 100% organic streams.

PRESS

Landing credible publications is essential for your search rank, your Spotify editorial playlisting consideration, social media verification badges, your algorithmic prioritisation and a whole host of other factors that establish and improve your artist profile score.

ADS CAMPAIGN

At 258 we use carefully optimized Google Ads to achieve traction on Youtube. We're experts at targeting an audience to match you, enabling you to get your video seen by the right people for your music.

If you’d like more information about our services, get in touch today.

YOUR CAMPAIGN TIMELINE

Before our campaigns even launch and budgets are transferred, our team figure out a strategy that we believe will deliver maximum engagement from the most relevant audiences. We then relay our targets back to the artist and a conversation takes place about whether or not the plan is sound. 

1

Pre-Release Team Call

2

Pre-Release Creation

3

Hype Build

Work desk

4

Release Day

5

Publicity

6

Post Campaign Work & Roundup

01

Radio Is Still Relevant

 REACH POTENTIAL NEW FANS

Get your music heard by music lovers in a new way. We ensure we pitch according to your genre too, so you are heard by an audience suited specifically to you.

02

NETWORKING

Many presenters fulfil multiple roles within the music industry (organising music festivals, working at record labels, judging for music awards). For example, if a radio presenter knows you and is aware of your work, you stand a greater chance at being asked to play at a festival, which expands your reach.

03

THE RIPPLE EFFECT

Most online radio presenters are in a community, despite working at different stations. If one presenter likes your music, they will spread the word about your work to other presenters.

Playlists Explained

Everyone wants to be on these as they're a 'badge of honour' from the platform itself & often have large follower counts. Again, unlike most other playlisting services who don't even pitch to the editors at Spotify, Apple Music or Amazon Music, we actualy write out the submission forms and follow up with the individual editors themselves to give releases the best chance of being selected. After doing this countless times and with countless successes to our name we're confident we can give tracks the best chance than they otherwise would have.

INDEPENDENT PLAYLISTS

ALGORITHMIC PLAYLISTS

EDITORIAL PLAYLISTS

A LA CARTE SERVICES

01.

  • Artist Bio

  • Artist EPK

  • Press Release

02.

  • Instagram Promo

  • Instagram Trailer

  • Financial Analysis

03.

  • Promotional Graphics

  • Social Media Marketing

  • Brand Partnerships

04.

  • Artwork Design

  • Billboard Ad

  • Website Creation

05.

  • 1 on 1 Coaching Call

  • Marketing Strategy

  • Event Planning

bottom of page