RADIO PLUGGING
We specialize in getting your music played on the right radio outlets for your audience. This includes traditional, internet, national and local radio opportunities.
PLAYLISTING
Unlike most playlisting services - who simply dump a barrage of automated emails out to scores of unverified curators that they don't have real relationships with - we individually and consistently analyse our network using Chartmetic, Music Brainz and other tools, to ensure that the playlists are rigorously tested and generating 100% organic streams.
PRESS
Landing credible publications is essential for your search rank, your Spotify editorial playlisting consideration, social media verification badges, your algorithmic prioritisation and a whole host of other factors that establish and improve your artist profile score.
ADS CAMPAIGN
At 258 we use carefully optimized Google Ads to achieve traction on Youtube. We're experts at targeting an audience to match you, enabling you to get your video seen by the right people for your music.
YOUR CAMPAIGN TIMELINE
Before our campaigns even launch and budgets are transferred, our team figure out a strategy that we believe will deliver maximum engagement from the most relevant audiences. We then relay our targets back to the artist and a conversation takes place about whether or not the plan is sound.
1
Pre-Release Team Call
2
Pre-Release Creation
3
Hype Build
4
Release Day
5
Publicity
6
Post Campaign Work & Roundup
01
Radio Is Still Relevant
REACH POTENTIAL NEW FANS
Get your music heard by music lovers in a new way. We ensure we pitch according to your genre too, so you are heard by an audience suited specifically to you.
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NETWORKING
Many presenters fulfil multiple roles within the music industry (organising music festivals, working at record labels, judging for music awards). For example, if a radio presenter knows you and is aware of your work, you stand a greater chance at being asked to play at a festival, which expands your reach.
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THE RIPPLE EFFECT
Most online radio presenters are in a community, despite working at different stations. If one presenter likes your music, they will spread the word about your work to other presenters.
Playlists Explained
Everyone wants to be on these as they're a 'badge of honour' from the platform itself & often have large follower counts. Again, unlike most other playlisting services who don't even pitch to the editors at Spotify, Apple Music or Amazon Music, we actualy write out the submission forms and follow up with the individual editors themselves to give releases the best chance of being selected. After doing this countless times and with countless successes to our name we're confident we can give tracks the best chance than they otherwise would have.
INDEPENDENT PLAYLISTS
ALGORITHMIC PLAYLISTS
EDITORIAL PLAYLISTS
A LA CARTE SERVICES
01.
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Artist Bio
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Artist EPK
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Press Release
02.
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Instagram Promo
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Instagram Trailer
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Financial Analysis
03.
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Promotional Graphics
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Social Media Marketing
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Brand Partnerships
04.
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Artwork Design
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Billboard Ad
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Website Creation
05.
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1 on 1 Coaching Call
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Marketing Strategy
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Event Planning